Case Studies · M7 Innovations · Results for Iconic Brands
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All Work
Augmented Reality
Voice Technology
Drones
NFC + IoT
Metaverse
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FEATURED WORK
AUGMENTED REALITY • COMMERCE
BOLLÉ BRANDS
THE AR TRY-ON
THAT REWROTE
THE COMMERCE
PLAYBOOK
COVID killed in-store try-ons. Bollé’s data showed 60% of customers who tried on glasses with a sales associate in-store converted, a stat that evaporated overnight. M7 built the answer: a first-of-its-kind AR virtual try-on experience for the Nevada goggle that let customers see the product on their face before buying.
It won a Webby Award. More importantly, it worked.
YoY Sales Increase
AR Try-On of Its Kind
Best Filter & Lenses
CHANEL wanted to bring a little piece of the Alps to Manhattan’s Meatpacking District. M7, partnering with QReal, built an interactive AR metaverse experience that let users step inside CHANEL’s world and shake their phone to trigger the brand’s iconic snow-globe animation.
This was the first AR experience on Snapchat to use a Haptic Shake trigger. A genuine world first in luxury brand experience: conceived, built, and deployed by M7.
Haptic Shake on Snapchat
First of Its Kind
Metaverse · AR · Haptics
CHANEL
SNAPCHAT’S FIRST-EVER HAPTIC SHAKE ACTIVATION
February 2025 — Official Announcement
M7 INNOVATIONS NAMED THE 36TH OFFICIAL PARTNER OF THE MIT MEDIA LAB CONSORTIUM
Named the 36th Official Partner of the MIT Media Lab Consortium, February 2025.
MIT
How M7 Works
THE PROCESS
BEHIND EVERY
Result.
01
DISCOVER THE REAL TENSION
Every engagement starts with qualitative discovery, not assumptions. M7 interviews stakeholders, audits existing approaches, and identifies the gap between what a brand believes it’s doing and what’s actually happening.
02
APPLY THE RIGHT TECHNOLOGY
M7’s cross-industry experience means they know which tool solves which problem. The solution for CHANEL and the solution for a construction site use the same technology in completely different ways, because understanding the difference is the job.
03
BUILD IT. ACTUALLY BUILD IT.
M7 ships real work. Not decks. Not pilots that never launch. Award-winning AR experiences, native voice skills, NFC activations, drone content, built, deployed, and measured against real business outcomes.
04
THE FINISH LINE IS JUST THE STARTING LINE.
Every engagement ends with a staged roadmap, what to do next, what to build toward, and how to scale. M7 doesn’t dine and dash. Clients leave with an actionable plan and the option to bring M7 back to run it.
Work With M7
READY TO BUILD
THE FUTURE TOGETHER?
Whether you need Matt on stage or M7 in your innovation lab, the team responds within one business day. Every engagement starts with a conversation.